While increasing the number of social media fans and followers is a major marketing goal, many marketers are unsure of how to mobilize this legion of support into powerful brand advocates whose opinions can influence and incite fellow consumers. MarketingProfs.com offered simple social media marketing strategies to transform an engaged audience into an army of advocates.
1. Separate the Weak From the Worthwhile – The first step is to distinguish your strongest supporters. This can be easily done since the most fervent fans usually actively participate in conversations, loudly endorse your brand, and personally promote your product at every opportunity. If your key online influencers are more difficult to determine, create online incentives and games to get your audience more involved. The most loyal fans will make themselves known by playing a major role in these brand-centric activities.
2. Divide Your Enthusiasts Based on Your Efforts – Once you’ve determined your prime supporters, separate them according to your goals. Whether you choose to distinguish them by demographics, interests, or audience following, this makes it easier to plan which influencers would be best for impacting different people.
3. Make a Powerful Personal Impression – Strive to make a personal connection with each of your key influencers. Take a moment to express your appreciation directly to them or give them a special reward. This creates a lasting impression that makes them more likely to support your brand while encouraging them to want to promote your product because they feel valued.
4. Remember Fans at Every Level – While your strong supporters deserve special recognition, continue to engage and embrace followers who may not be as active. This can help to increase their loyalty and may convert these consumers into some of your strongest supporters some day.
These simple social media marketing steps can help rally your fans into strong brand advocates. Investing a little time in these loyal brand boosters will ultimately make it easier and more efficient to achieve your marketing goals.
If you’re interested in discovering social media marketing strategies for your business, contact MDG Advertising.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, inbound marketing programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at Marketingprofs.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]