LinkedIn is making news with its recent acquisition of Newsle, a machine-learning startup that sends notifications to its users about the most recent, relevant news involving their social networking contacts. This innovative product scours the Web to source out and sort through the news stories, blog posts, and any articles that mention these social media connections. Then, it sends users email notifications about the news so they can stay posted about postings involving their friends and colleagues. TechCrunch.com shared details about the digital deal that is working with LinkedIn’s strategy to increase its own network.
Since its start in 2011, Newsle has gone to great lengths to leverage the latest disambiguation, natural language processing, and machine-learning algorithms to build the best product possible. They wanted to ensure that all content collected was always relevant and reliable for users. It was also designed to send the email notifications in near real-time to keep users aware of all up-to-the-minute headlines and happenings regarding their contacts
While Newslewill operate as a standalone product for now, the companies realize they need to work together to integrate the startup’s system into the LinkedIn landscape. That’s why Newsle founders Jonah Varon and Axel Hansen and their team of engineers, including four employees, are joining LinkedIn’s crew in their corporate offices.
This deal is the latest in LinkedIn’s long lineup of acquisitions over the past few years. Each acquisition has enabled the network to either expand its range of offerings or integrate new features to bring more value to its members.
Ultimately, all of these additions have helped LinkedIn build its own business and distinguish the social media site as the professional networking leader.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, infographic development, email marketing, content marketing, inbound marketing, lead generation, social media marketing, and SEO. For the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Written by Michael Del Gigante