Twitter recently welcomed a new member by the name of Marilyn Monroe. The owners of Marilyn Monroe’s estate, Authentic Brands Group, designated @marilynmonroe as the official voice of the estate of the late actress. CNNMoney.com reported on how the icon’s legend is living on online.
To ensure the authenticity of the Twitter accounts of celebrities and politicians, Twitter has established a verification program that places a turquoise check next to the person’s name. Marilyn Monroe’s account features that blue check mark.
The decision for the late actress to “join” Twitter occurred 18 months ago when Authentic Brands Group purchased the rights to all Marilyn Monroe properties for an estimated $20 million to $30 million. For now, the tweets are comprised of the icon’s well-known quotes and include mentions of television shows and movies that refer to the Marilyn Monroe brand.
“We picked the person who handles our social media to tweet for the estate now,” said Nick Woodhouse, chief marketing officer at Authentic Brands Group. “Over the next few months, we’ll figure out our strategy to make sure we’re properly representing who Marilyn is.”
The legend’s Twitter following is currently low, with fewer than 14,000 followers, but the icon has a strong social media presence on Facebook with almost 2 million “likes.”
Social media has become a popular platform for stars no longer with us, ranging from Michael Jackson to Elvis Presley. Now, Twitter’s solid verification program is encouraging the estates of other famous names to seek verified accounts of their own. It appears that through the magic of social media, the mystique of Marilyn Monroe and other lost legends can live on for a virtual eternity.
To discover how social media can breathe new life into your business, contact MDG Advertising.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.
Our core capabilities include branding, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, video marketing strategies, inbound marketing programs, Web design and development, email marketing, infographic design, social media marketing, local search and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at Cnn.com.
- Local Search Evolved [Infographic]
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship