The New York Times reports that MasterCard is expanding its long-running advertising campaign to offer special experiences in major cities around the globe. Called Priceless Cities, this new initiative will include unusual sweepstakes and promotions in various cities, with many of the offers featuring major social media elements. While some say that this is MasterCard’s way of countering the popular geo-targeted discounts of Groupon and Living Social, the company asserts that Priceless Cities is based on providing cardholders with city-centered experiences that are truly unique rather than based on discounts or deals.
Priceless Cities is intended to distinguish MasterCard from its competitors by delivering unique and tangible benefits aimed at consumers’ interests and passions, such as entertainment, shopping, sports, theatre and travel. New York will be the first of the Priceless Cities since it has a large amount of World and World Elite MasterCard holders and an abundance of tourists year-round.
In addition to creating a distinctive presence for Priceless Cities on the MasterCard Web site, the company will focus on engaging socially with consumers through social media sites and promotional stunts in selected cities. The campaign will also include traditional elements of television, radio, print, transit and outdoor advertising. The overall campaign is being handled by five large advertising and marketing agencies, including McCann Erickson Worldwide who developed the original “Priceless” ads.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted interactive marketing solutions, exceptional creative executions and solid branding and media buying strategies for the luxury market. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Connect with MDG on Facebook, Twitter and YouTube
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]