MDG Advertising Couldn’t Wait to Create an ER Campaign for HCA East Hospitals

When HCA East Florida wanted to promote the shorter wait times at their hospital emergency rooms, MDG raced to the rescue with an outdoor campaign that conveyed that critical message. We knew it was vital to keep the messages concise yet compelling since the billboards would be viewed only briefly by highway drivers and passengers. So our team sped into action and developed billboards to instantly express the benefits of HCA emergency care to the on-the-move outdoor audience.

One creative concept integrated the ER abbreviation directly into copy. Another made “time” the essence of the message.

The billboards also inspired a strong sense of trust and brand awareness by conveying that the hospitals named are part of South Florida’s largest ER network.

Overall, the outdoor campaign clearly showed that HCA cares about reducing the patients’ wait time and improving their personal experience in any emergency situation.

Discover how outdoor advertising can have an incredible impact on the success of your healthcare brand. Contact MDG Advertising today at 561-338-7797 or visit

MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top healthcare marketing companies, whose clients include HCA East Florida, Dental Care Alliance, MDVIP, Max Planck Florida Institute, and Primary Pharmaceuticals. MDG’s core capabilities include branding, logo design, digital marketing, print advertising, mobile marketing, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, content marketing, social media marketing, and SEO. To stay on top of the latest trends in healthcare marketing and advertising, contact MDG Advertising today at 561-338-7797. To see how HCA East Florida strives to be a healthcare organization that works together with the communities it serves, take a look at “MDG Creates a Healthy Collection of Community Reports for HCA East Florida Hospitals.”