MDG Advertising recently created a series of :15 TV commercials for Dental Care Alliance. The strength of the TV campaign lies in its direct message from teeth themselves, stating that if they continue to be neglected, there will be consequences. Its whimsical graphic imagery stands out from more traditional dental advertising approaches to make the message even more memorable.
Each TV commercial is designed to target a different dental need and ends with a solution/offer and a strong call to action that leads consumers to a microsite with the memorable URL, listentoyourteeth.com. Once there, they can geo-select a dental practice and book an appointment.
By personifying the teeth through first-person messages, Dental Care Alliance speaks directly to the needs of a variety of audiences through recognizable characters with great memorability. Talk about a bright idea!
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. Our 360° approach uses just the right mix of traditional and digital marketing to reach your advertising goals. MDG’s core capabilities include award-winning print advertising, branding, logo design, digital marketing, media planning and buying, TV advertising, billboard design, Web design and development, email marketing, social media marketing, and SEO. To stay on top of the latest trends in TV advertising, contact MDG Advertising.
Written by Michael Del Gigante