BOCA RATON, Fla.- (BUSINESS WIRE) – May 23, 2011 – MDG Advertising, an award-winning, full-service advertising agency, has been selected as agency of record by Dental Care Alliance, one of the country’s largest dental practice management companies. MDG will utilize its innovative integrated marketing platform to develop traditional and digital marketing strategies for Dental Care Alliance.
“This is an exciting win for MDG Advertising,” said Michael Del Gigante, president and creative director at MDG. “We have evolved over the past few years and have capitalized on our ability to develop strong brand platforms that can be integrated and implemented across all media. I believe this is a key factor in why we were selected.”
About Dental Care Alliance
Formed in 1991, Dental Care Alliance is a groundbreaking dental practice management company created for dentists, by dentists. As one of the country’s largest, the company has more than 85 affiliated dental practices in eight states. Dental Care Alliance offers dentists and dental professionals control and satisfaction in their careers by reducing day-to-day management problems and making it easy to stay current on the latest technologies, as well as consolidating the costs of supplies, marketing and services. This enables dental professionals to offer excellent care that focuses on the patients’ needs. For more information, visit www.dentalcarealliance.com.
About MDG Advertising
MDG Advertising is an award-winning, full-service advertising agency specializing in creating customized communications strategies and engaging brand experiences. With offices in Boca Raton, Fla. and New York, N.Y., we develop and execute innovative ideas that unify marketing, technology and ingenuity to deliver measurable value throughout all communications. Our core capabilities include brand development, creative, broadcast and video marketing, digital marketing, media planning and buying, public relations, Web design and development, social media and SEO. For more information about MDG’s integrated services, view the agency’s creative marketing portfolio, log on to mdgadvertising.com.