When it comes to credit unions, many people are in the dark about their benefits. That’s why IBM Southeast Employees’ Credit Union needed MDG Advertising to spotlight their advantages. So how did we do it? With a show-stopping direct mail campaign that makes IBM SEFCU’s financial services the feature attraction.
Written by Michael Del Gigante
To find out more about becoming a member of the IBM Southeast Employees’ Federal Credit Union, call 800-873-5100 or visit www.ibmsecu.org
MDG Advertising handles all brand development, creative, design, direct mail, e-mail marketing, sales collateral, member promotions, and media buying for the 21 branches of IBM Southeast Employees’ Federal Credit Union located throughout Florida, Georgia and Alabama.
Michael Del Gigante is president and executive creative director of MDG Advertising in Boca Raton, Florida. MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted Internet solutions, exceptional creative executions, and solid branding and media-buying strategies that give clients a real competitive advantage. For more information, contact MDG Advertising.
Want to see more?
Check out the IBM case study for a more in-depth look of our work on the IBM Southeast Employees’ Federal Credit Union’s brand.
IBM Southeast Employees’ Federal Credit Union