MDG’s new outdoor advertising campaign celebrating the 25th anniversary of The Heart and Vascular Institute at JFK Medical Center is now stopping traffic with a compelling billboard along I-95. Playing off the nature of the heart-focused center, the billboard expresses how the facility puts its heart into treating the hearts of others. It also includes a logo that drives home the message of the center’s 25 years of cardiac care.
The outdoor advertising is merely one component of a multi-faceted cardiac advertising campaign that included a series of full-page print ads, along with on-site banners throughout the property, and the digital domain of WeHeartYourHeart.com that directs visitors to the cardiac page of JFK Medical Center’s website. While the print ads were scheduled to run only during the week of Valentine’s Day, the billboard and banners will remain year-round.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give healthcare clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Written by Michael Del Gigante