AICOMP Consulting built their reputation as a consulting/implementation partner providing reliable, customized, integrated business solutions for global manufacturing companies. In an effort to prove a complete solution for their customers, they launched VCXI Solutions as a separate company to develop the necessary software to provide front-end configuration solutions to help streamline quote-to-cash processes. This move, however, positioned the two companies as two distinctly different organizations, a consulting firm and a software development company, with completely different identities which led to substantial confusion in the marketplace.
MDG’s solution was to consolidate the brands with a new identity that would capitalize on the strengths and reputations of both companies. The new brand platform was built on the foundation that AICOMP is an all-in-one solutions provider delivering state-of-the-art configuration solutions that continuously evolve and anticipate advancements in technology, rather than exclusively a consulting firm or software provider.
Written by Michael Del Gigante
MDG’s team developed a new visual identity that visually merged the essence of both companies under the AICOMP name. The corresponding tagline of “Configure. Integrate. Optimize.” effectively conveyed the purpose and power of the unified brand.
Overall, MDG’s brand unification symbolized the integration of technology and people to position AICOMP as a premier high-tech, high-touch organization.
Use branding to broadcast your company’s mission and message. Contact MDG Advertising today at 561-338-7797, or visit mdgadvertising.com.
MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies. With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, mobile marketing, email marketing, media planning and buying, TV and radio, outdoor, newspaper, video marketing, Web design and development, infographic development, content marketing, social media marketing, and SEO. To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797. For a look at how some of the world’s best-known logos have evolved through the years, check out this infographic, “A Graphic Look at the Evolution of Corporate Logos.”
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