AICOMP Consulting built their reputation as a consulting/implementation partner providing reliable, customized, integrated business solutions for global manufacturing companies. In an effort to prove a complete solution for their customers, they launched VCXI Solutions as a separate company to develop the necessary software to provide front-end configuration solutions to help streamline quote-to-cash processes. This move, however, positioned the two companies as two distinctly different organizations, a consulting firm and a software development company, with completely different identities which led to substantial confusion in the marketplace.
MDG’s solution was to consolidate the brands with a new identity that would capitalize on the strengths and reputations of both companies. The new brand platform was built on the foundation that AICOMP is an all-in-one solutions provider delivering state-of-the-art configuration solutions that continuously evolve and anticipate advancements in technology, rather than exclusively a consulting firm or software provider.
Written by Michael Del Gigante
MDG’s team developed a new visual identity that visually merged the essence of both companies under the AICOMP name. The corresponding tagline of “Configure. Integrate. Optimize.” effectively conveyed the purpose and power of the unified brand.
Overall, MDG’s brand unification symbolized the integration of technology and people to position AICOMP as a premier high-tech, high-touch organization.
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