MDG has launched a campaign to mark the 25th anniversary of The Heart and Vascular Institute at JFK Medical Center in Atlantis, Florida. Given their focus on healing hearts and their origin on Valentine’s Day, the concept of the campaign was based on how JFK loves to help its patients.
Written by Michael Del Gigante
The campaign consists of a 25th anniversary logo, a series of full-page print ads, on-site banners, and a billboard. As the digital component, MDG secured the Web domain, WeHeartYourHeart.com, which directs visitors to the cardiac section of JFK’s website.
The print ads tell the story of how JFK began its heart and vascular institute in 1987 by assembling the most highly skilled anesthesiologists, cardiologists, physicians, surgeons, and nurses, along with the most sophisticated tools and treatments, to ultimately build the premier electrophysiology lab in all of Florida and one of the most experienced cath labs in South Florida. The headlines were written as poems and the script type design is reminiscent of a Valentine’s Day card to reinforce the center’s February 14th anniversary.
The print ads are running during this Valentine’s Day week, and the banners and billboards will remain year-round.
To learn how the right marketing message can create awareness for your healthcare brand, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give healthcare clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.