New York, New York – August 23, 2010 –MDG Advertising announced today that it has signed an agreement with The International Academy of Television Arts & Sciences. Going forward, MDG Advertising will be securing strategic partners and luxury-brand sponsorships for The International Academy’s global events.
The International Academy of Television Arts & Sciences is a membership-based organization comprised of leading media and entertainment figures from over 50 countries and 500 companies from all sectors of television including Internet, mobile and technology.
“We are thrilled to have the opportunity to work with such a prestigious and important organization,” says Hilarie Viener, director of communications and strategic initiatives at MDG Advertising. “Especially in light of this year’s honorees, Simon Cowell and Lorne Michaels, we look forward to aligning outstanding brands with this truly global audience.”
MDG Advertising will be working on strategic partnerships and corporate sponsors for The 38th International Emmy Awards that will take place on Monday, November 22, 2010 at the Hilton Hotel, New York. This year’s Special Award honorees include American Idol judge and Got Talent executive producer, Simon Cowell, who will receive the 2010 International Emmy® Founders Award, and Saturday Night Live creator and executive producer, Lorne Michaels, who will receive the 2010 International Emmy® Directorate Award.
A cast of international celebrities will present International Emmy Awards to winners in ten categories as over 1,000 television professionals, 200 journalists and photographers representing the world’s leading media outlets, gather to celebrate excellence in television produced outside of the U.S.
In addition to the gala in New York, other events include: The International Emmy® World Television Festival , The International Digital Emmy® Awards at MIPTV held in Cannes, France , as well as a series of industry events throughout the year, such as Academy Day, and Panels on substantive industry topics.
For more information, please contact: Hilarie Viener, MDG Advertising, 917.328.9739 or hilariev@mdgadvertising.com
About MDG:
MDG Advertising of Boca Raton, FL and New York, NY is an award-winning, full-service agency specializing in customized communications strategies. Our core capabilities include brand strategy, creative, digital marketing, media planning and buying, public relations, web design and development and SEO. For more about us, please log on to mdgadvertising.com.
Written by Michael Del Gigante
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