BOCA RATON, Fla.–(BUSINESS WIRE)–
March 16, 2011—Winning more awards than any other agency, MDG Advertising enjoyed sweeping success at the recent 2011 American Advertising Federation of Greater Fort Lauderdale’s ADDY Awards presentation. The Fort Lauderdale ADDY Awards is the first tier of a three-tiered national advertising competition that is the world’s largest, with more than 50,000 entries annually. The prestigious event honors creative excellence in print, broadcast, and interactive media.
MDG won five gold and 16 silver advertising awards for eight clients in 13 categories. This year, the field of competition was larger in terms of both geography and magnitude since the Palm Beach Advertising Federation was combined with the American Advertising Federation of Greater Fort Lauderdale.
“It’s a great honor for our talented team to be recognized by the industry and our peers. Congratulations to our clients for empowering us to provide not only effective, but award-winning work,” said Michael Del Gigante, MDG’s president and creative director.
MDG won three gold ADDY Awards for IBM Southeast Employees’ Federal Credit Union for animation/Internet, a gold ADDY for Coverall for direct mail, and a gold ADDY for Upfront Foods for logo design.
MDG’s silver ADDY Awards honored:
- The Breakers Palm Beach for sales collateral and interactive media, micro site
- IBM Southeast Employees’ Federal Credit Union for animation/Internet and direct mail
- Boca Raton Museum of Art for print ad campaign, out-of-home media, and collateral
- Gunster for collateral, special event invitation
- Round Hill Hotel and Villas for print ads
- Signature Consulting for logo design
- Upfront Foods for stationery package and specialty advertising
Winning these distinguished awards allows us to celebrate the year’s accomplishments and inspires us to continue to strive for creative excellence.
The ADDY® Awards
With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
Michael Del Gigante is president and executive creative director of MDG Advertising. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design , creative, digital marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO. To view MDG’s portfolio, click here.
Written by Michael Del Gigante