MDG recently produced a series of community reports for HCA East Florida’s 14 hospitals located throughout South Florida and the Treasure Coast. The reports provide data about the hospitals in the four main regions of Palm Beach County, Broward County, Miami/Dade County, and the Treasure Coast, as well as HCA’s entire East Florida division. Each highlights the specialties, statistics, awards, and testimonials about the specific hospitals within the HCA East Florida division, and features updates on issues relating to each hospital’s quality, patient safety, technology, and community support.
At HCA East Florida, they believe that more than just serving a location, a healthcare system is an extension of the community that thrives by engaging its families and embracing their needs. They strive to be a healthcare organization that works together with the community to provide the services, information, educational opportunities, and ongoing support that create a bond of partnership and sense of trust. This opens the door to friendly communication and fosters a “culture of care” where the healthcare organization supports the community’s health, happiness, and prosperity at every stage of their lives.
According to the AHA’s community report, Engaging Health Care Users: A Framework for Healthy Individuals and Communities, the healthcare organization’s “emphasis is to expand the focus beyond the hospital setting and find opportunities to improve overall community health.” This is where community reports prove their value by providing a picture of the current state and future goals of the healthcare organization’s partnership with the community. These reports offer a way to engage, inform, and involve the community in the organization’s efforts to better serve their needs. They also provide assurance to families that their healthcare providers personally care about their health and are committed to maintaining the community’s well-being.
The AMA is also a strong proponent of community reports as a way to improve both communication and care. According to their Communication Census Report, “improving communication is not only a significant goal on its own, but the relationship of communication to healthcare quality, patient safety, informed consent, and other topics should make it a critical priority in every health care organization.”
To the HCA East Florida division, these community reports serve as a friendly form of communication that acquaint the community with its healthcare organization and pave the way for healthy relationships today and tomorrow.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top creative ad agencies. Our 360° approach uses just the right mix of traditional and digital marketing to reach your advertising goals. While some industries may fare better in print and others online, we strive to create a balanced approach, where traditional, digital, SEO, and social media marketing efforts support each other and your message is tailored to the medium. To learn more about the latest trends in healthcare marketing, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com. For a better understanding of why data is so important in today’s healthcare marketing, read “Data Diagnosed as the New Creative in Healthcare Marketing.”