MDG Creates Spooktacular Social Media Approach to National Dental Hygiene Month for Dental Care Alliance

It’s no coincidence that National Dental Hygiene Month and Halloween each fall in October. Sugary treats might be the focus of both, but a dentist in Falls Church, VA wants to sweeten you up on the importance of good oral health.

Dental Care Alliance (DCA), a leading dental support organization, is marking both events with a spooky social media campaign created by their agency of record, MDG Advertising.

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The Wicked Witch of Bad Breath, Count Placula, and Gummy the Mummy are some of the scary stars encouraging patients to take care of their BOO-tiful smiles, across DCA’s multiple Facebook brand pages for its affiliated practices.

The messages being used to educate on social media include, “Get WRAPPED UP in good dental care—October is National Dental Hygiene Month! Gummy the Mummy wants to help reduce your chances of gum disease and tooth loss. Make sure to brush and floss daily so you don’t send your teeth to the tomb!”

Each ghoulish character provides social media users with valuable tips about the many terrifying things that can happen when you don’t brush and floss daily, such as plaque buildup, tartar, and cavities.

With a combined social media audience of more than 100,000 Facebook fans, Dental Care Alliance’s fright-fully fun twist to this holiday is getting noticed.

See the entire picture in social media marketing. Contact MDG Advertising today at 561-338-7797 or visit

MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York City, is one of Florida’s top healthcare marketing companies and branding firms, whose healthcare clients include Dental Care Alliance, MDVIP, Max Planck Florida Institute, HCA East Florida, Primary Pharmaceuticals, and MD Now. MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor, newspaper, video marketing, infographic development, website design and development, content marketing, social media marketing, and SEO. To learn more about the latest trends in healthcare marketing, contact MDG Advertising today at 561-338-7797.

Want to see more?

Check out the DCA case study for a more in-depth look of our work on the Dental Care Alliance brand.

Dental Care Alliance