MDG is proud to be leading the branding of an innovative new company, Food Cycle Science. This progressive company brings green technology to the serious problem of food-waste disposal in the food service industry with its line of commercial food-waste reduction and conversion systems. Through a proprietary process that sterilizes and converts organic waste into a safe compost that can be reused as fertilizer, Food Cycle Science provides an ecological and economical solution to the dilemma of disposing of excessive food waste.
To establish a strong identity for the company, Food Cycle Science selected MDG to develop an integrated branding campaign that began with the design of a brand-new logo to reflect its principles and products.
Written by Michael Del Gigante
The new logo captures multiple elements of the company, beginning with the use of deep greens and rich browns to express its environmental nature. The circular design of three connected arrows mirrors the symbol for recycling, which conveys the company’s focus on recycling technology. Finally, the addition of leaves inside of the “recycling” circle expresses that protecting the environment is at the center of the company’s mission.
As you can see, this new logo is a natural fit for Food Cycle Science and positions the company for greater growth.
To implement a marketing strategy that increases awareness of your brand, contact MDG Advertising at 561-338-7797.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, digital marketing, media planning and buying, TV and radio advertising, customer relationship management,video marketing strategies, inbound marketing programs, public relations, Web design and development, email marketing, infographic design, social media marketing, local search and SEO. View MDG Advertising’s creative marketing portfolio.