The crew at MDG recently developed a brand platform and identity system for the newly founded Worth Avenue Yachts, a Palm Beach yachting company specializing in the brokerage, charter, and new construction of luxury yachts for an ultra-affluent clientele. The company is bringing a new approach to the yachting industry by providing a contemporary team structure that innovatively integrates the latest technology and highly personalized service to expertly handle all aspects of the world-class luxury yachting experience. When our creative team embarked on the design, we wanted to convey the luxury and exclusivity of the industry while expressing the company’s contemporary way of navigating its business.
An integral part of this branding exercise was to clearly distinguish Worth Avenue Yachts from a sea of sameness in this industry. This is most apparent in the use of orange as the primary color. “We believe orange, being the opposite—or complementary—color to blue, will not only stand out, but also reflect the company’s mission to make a sea of change in the industry,” said Michael Del Gigante, president and executive creative director of MDG Advertising.
Written by Michael Del Gigante
This new logo shows that Worth Avenue Yachts is modernizing and refreshing the luxury yachting experience in ways that defy all expectations.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted interactive marketing solutions, exceptional creative executions and solid branding and media buying strategies. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.