MDG Makes Wood Look Good

We just put the finishing touches on a brand new logo for USPly, a leading wholesale plywood supplier headquartered in Medley, Florida with warehouses around the country. Striving to branch out and grow, they wanted a logo that would convey their deep-rooted values of sustainability, environmental responsibility, strength, stability and quality. In addition to the new identity MDG has created new stationery, packaging and signage with the new logo.


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The logo’s design is built on the company’s values:

  • The green background of the logo represents the “green” background of the business and
  • The shape resembles an angled sheet of plywood, which symbolizes the company’s unparalleled angle on doing business
  • The strong, white print conveys the strength and purity of the plywood and the solid reputation of the company

As you can see, we simply went with the grain to give USPly’s logo a smooth and polished new look.


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Michael Del Gigante is president and executive creative director of MDG Advertising in Boca Raton, Florida. MDG Advertising is a full-service South Florida advertising agency, with offices in Florida and New York, that specializes in developing targeted internet solutions, exceptional creative executions, and solid branding and media buying strategies that give clients a real competitive advantage. For more information, call 561-338-7797 or log on to