MDG recently produced a catchy new sedation advertising campaign for Dental Care Alliance, one of the largest dental practice management companies, with more than 85 locations in eight states. Speaking to the millions of consumers who dread going to the dentist, the campaign uses a classic rock lyric to show that sedation dentistry is totally in tune with their fears and is just what they need to happily come back to the dentist’s office.
To address the booming market for sedation dentistry, our team came up with a concept that uses upbeat lyrics as a call-to-action URL that directs consumers to a sedation dentistry service microsite. IWantToBeSedated.com was the perfect choice to capture the consumer’s attention and give dental care a more positive spin. Not wanting to miss a beat, we used images of teeth as quotation marks around the song’s title to make sure the message came through loud and clear.
Written by Michael Del Gigante
By creating ads with a playful tone, Dental Care Alliance has a better chance of showing consumers that sedation dentistry can be music to their ears.
Since 1991, Dental Care Alliance has provided dental professionals with more satisfaction and control in their careers by handling their day-to-day office management so they can focus on patient care, as well as by offering flexible acquisition options to help dentists retire or realize their practice equity. In addition to targeting dentists in need of this specialized support, they also market to consumers to promote the numerous dental services of their affiliated practices, from basic cleaning and tooth whitening to cosmetic dentistry and dental sedation.
This sedation dentistry campaign is part of a larger four-campaign strategy, with the remaining campaigns targeting dentists to acquire their practices, as well as consumers to promote the complete range of dental services available. All four of the campaigns were developed to take advantage of social media platforms and additional outlets relevant to local businesses and relationships.
For inspired ideas to target specialized markets, contact MDG today at 561-338-7797.
MDG Advertising, an award-winning, full-service advertising agency, is agency of record for Dental Care Alliance, one of the country’s largest dental practice management companies. With offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.