MDG is known for presenting products in the best of taste, which is why Upfront Foods selected the agency to help launch its line of healthy granola-based cereals and snacks. MDG will handle the company’s corporate branding; product branding and launch; packaging; integrated marketing and advertising; social media and search marketing; and website architecture, design and development.
Written by Michael Del Gigante
By creating healthy foods with no preservatives or additives and a strong environmental, social and moral consciousness, Upfront’s mission is to be more than just another snack food company.
“The premise of the name and identity is derived from the company’s commitment to honesty,” said Michael Del Gigante, president and creative director of MDG Advertising.
“We wanted the identity to reflect the essence of the brand: food that is good for you, food that you feel good about eating, food that makes you smile.”
For more information, visit www.upfrontfoods.com
Michael Del Gigante is president and executive creative director of MDG Advertising. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. To view all MDG corporate identity projects, collateral design, signage, TV and Web design, click here.