MDG recently developed two consumer advertising campaigns for Dental Care Alliance, one of the largest dental practice management companies, with more than 85 locations in eight states. With the goal of approaching dental care advertising in a completely different way, we designed a pair of consumer campaigns that uses creative imagery of teeth to cleverly open up a new conversation about dental care. The campaigns have generated exceptional response and conversion in both traditional and digital media.
Written by Michael Del Gigante
The strategy behind the two consumer campaigns is to use irreverent visuals and phrases, which are completely different from the usual “smiling patient” imagery, to capture the reader’s attention while making the messages loud and clear.
The first consumer campaign features “talking teeth” that communicate various reasons why consumers should see a dentist. Our team developed a series of ads, displayed here as direct mail postcards, with each featuring a different message expressed through playful imagery and witty messages.
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MDG Advertising, an award-winning, full-service advertising agency, is agency of record for Dental Care Alliance, one of the country’s largest dental practice management companies. With offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, direct mail, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.