MDG recently won three awards in the 2012 American Advertising Federation’s Greater Fort Lauderdale ADDY® competition for our creative contributions to The Breakers Palm Beach. The agency earned a gold ADDY Award for the logo design for Match at The Breakers, the resort’s shoe boutique, along with two silver ADDYs honoring signage design at Match, and our newspaper advertising campaign for the legendary resort. These were three of the 59 awards received by MDG, which distinguished our agency as the recipient of more awards than any other entrant. The ADDY Awards is the world’s largest creative competition, attracting nearly 60,000 entries each year.
“This recognition is an enormous honor for our agency and we are especially proud that it distinguishes our creative efforts for one of our premier clients,” said Michael Del Gigante, MDG’s president and creative director.
The logo for Match was designed to reflect the modern style of the boutique, which has quickly become known as the ultimate shoe salon for its unique mix of fashionable resort footwear from the most sought-after brands. The logo’s fashion forward color palette of taupe and blue captures the boutique’s sophistication and seaside location, while its sleek design appears to be both the stylized image of a pair of heels in a shoebox and two ocean waves, which reflect the resort’s oceanfront location.
The boutique’s pre-opening signage campaign featured whimsical illustrations of various shoe styles in the logo’s elegant color palette. The signage was designed to be both charming and contemporary to appeal to the fashionable style of the boutique’s shoppers.
The hotel’s newspaper ad campaign highlighted how The Breakers Palm Beach provides guests with the premier oceanfront experience, giving extraordinary dimension to the traditional resort beach experience.
Take a look at MDG’s award-winning advertising for one of the world’s leading resorts.
MDG Advertising handles advertising, collateral design, and integrated marketing for The Breakers Palm Beach, its collection of restaurants, boutiques and shops, spa, Ocean Club, Breakers West, and the Phillips Point Club.
MDG Advertising, a full-service, award winning advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Written by Michael Del Gigante