Digital coupons have proven to be increasingly popular with consumers due to both the rapidly rising use of mobile devices and the volatile economy. Even as economic conditions have gradually started to improve, the use of digital coupons has continued to be a frequent occurrence among today’s cost-conscious consumers. eMarketer.com reported on the statistics behind this digital dollar-saving sentiment.
In recent years, consumers have gotten comfortable with accessing coupons from PCs and are just now just beginning to become familiar with redeeming coupons on mobile devices like smartphones and tablets. In 2012, 92.5 million U.S. consumers redeemed a digital coupon. By 2014, eMarketer predicts that more than 100 million digital coupons will be exchanged. While traditional print advertising remains the primary vehicle for coupon clippers, digital coupon usage is expected to grow steadily over the next few years, with mobile coupons driving most of that growth.
The beauty of mobile devices is that they allow consumers to find coupons while on-the-go or even in the store. They can conveniently be delivered in a variety of ways, including special coupon apps, SMS offers, QR codes, and email promotions. In addition, daily deal websites regularly feature mobile coupons for local businesses. These options have greatly expanded the possibilities and popularity of digital coupons and are expected to be major factors in their growing appeal and acceptance.
To learn more about the power of mobile marketing and how to leverage the expected growth of digital coupon usage for your brand, contact MDG Advertising.
MDG Advertising is a full-service advertising agency and one of Florida’s top digital marketing companies. With offices in Boca Raton, FL and New York, NY, MDG specializes in developing integrated 360° marketing solutions that give clients a competitive advantage. Our core capabilities include branding, logo design, digital marketing, print advertising, mobile marketing, email marketing, media planning and buying, TV and radio, online video, website design and development, content marketing, social media marketing, and search engine optimization (SEO). To stay on top of the latest trends in marketing and advertising, contact MDG Advertising.
Read more at emarketer.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]