Cadillac is cashing in on the world of wealth by making money the object of its latest TV advertising. The newest spot highlights the history of how the rich have flaunted their fortunes, leading up to the luxury of Cadillac cars as being the picture of prosperity. While toasting and boasting a luxurious lifestyle may seem like a surprising approach, Cadillac’s intention for the ad is to express the lavish and lofty experience of driving the upgraded Escalade. MediaPost.com examined the concept to see whether it’s right on the money.
The spot steers viewers back through time to show how the rich and the royals have always flaunted their wealth through their vehicles. The ad concludes in the present day as a group of successful Americans drive their luxurious white Escalade to their lavish country home.
“What we find, particularly in the luxury space, is that people want to be informed about the vehicle itself,” said Brian Maraone, VP, Automotive Practice. “We found that it’s not just enough to engage the audience, you have to demonstrate or talk about the vehicle.”
Yet since most upscale car commercials just spell out the vehicle’s features, Cadillac strived to distinguish the car by making the ad much more aspirational, and aligning driving the Escalade with the finer things in life. This makes the ad more engaging and inspires the viewer’s desire to experience that life by driving that car.
By taking this affluent tone, the TV ad creates an emotional reaction, which is the first step in driving viewers to take additional action.
Stay up to date on the latest in TV advertising. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, infographic development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]