Coca-Cola has popped out a new TV spot that plays on the popularity of fan interaction. The commercial was created completely from fan-made video clips that show how teens around the world feel when sipping a Coke. Adweek.com posted the bubbly spot to show how adding a splash of social interaction can give an ad a refreshing twist.
The spot is called “This is AHH” and it’s part of a teen campaign called “The AHH Effect.” The campaign is in its second year, but it’s the first time that the beverage brand has made a commercial that completely relies on the value on video clips from fans.
To create the ad, Coca-Cola invited teens all over the world to submit brief video clips that captured and conveyed the sensation of a sipping a Coke. They received around 400 clips and narrowed their choices down to the 40 most creative, crazy, wild, and wonderful. Then, these finalist clips were blended into the final commercial.
The ad debuted during the May 21st season finale of American Idol, which is another concept based on the attraction of fan interaction. Now, it is set to run on teen-centric networks like MTV and The CW to show how sipping on a Coke can be an effervescent experience.
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Written by Michael Del Gigante