Ever wish you could skip all that pesky football and just watch the full lineup of Super Bowl commercials on your TV? This year you can, thanks to the Dish Network.
The satellite provider plans to enable a “Reverse AutoHop” feature for the broadcast the day after it airs, allowing Dish subscribers to see all of the TV ads without having to watch any of the on-field action.
While the NFL may not be a fan, the feature is a nice win for advertisers. As Bill Koenigsberg, president, CEO, and founder of Horizon Media, told AdAge: “Making these entertaining ads ‘appointment watching’ after the game puts the brands front and center for an even wider audience.”
The move is also a smart press stunt by Dish to publicize the regular AutoHop feature, which lets subscribers skip ads on (some) previously aired TV programs.
Here’s how it works:
As for people who don’t have Dish but also want to see the ads without the football, there’s always YouTube’s AdBlitz hub.
Stay in tune with the latest trends in TV advertising. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile advertising, email marketing, media planning and buying, radio and TV advertising, outdoor advertising, newspaper, online video marketing, website design and development, content marketing, social media marketing, and SEO. To discover the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797.
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