Facebook advertising is proving to be a positive and profitable experience for many of the social media platform’s partners now that the company’s new Exchange ad-buying program is increasing clients’ advertising ROI by up to up to 20X. Mashable.com reported on the details of this online advertising program that is earning the respect and revenue that Facebook has long sought.
Introduced in June, Exchange is a real-time bidding service that enables advertisers to place their online ads based on data about a user’s browsing history. It was intended to enhance the effectiveness of Facebook advertising since the ads displayed would be relevant to a user’s recent online actions. Facebook only allowed eight partners to test the program in secrecy, yet they are now touting the impressive results of their online ads.
TellApart is one of the partners citing 10 to 20 times the rise in advertising ROI for their clientele. eBags is one of their clients enjoying a 15-fold return from their Exchange ads. Another partner, Triggit, used Exchange for a dozen of their clients and generated up to four times the return on their clients’ online advertising spend. Triggit also saw a conversion lift between 18 and 30 percent.
These returns bode well for the future of Facebook’s Exchange as the social media network strives to develop a reputation as a social media marketing powerhouse.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, online advertising, print advertising, media planning and buying, TV and radio, web design and development, email marketing, social media marketing, and SEO.
Read more at Mashable.com.
Written by Michael Del Gigante