What’s better than an ice-cold Pepsi? Simple, a free ice-cold Pepsi. “The Like Machine,” Pepsi’s new social media-driven vending machine was placed at recent Beyoncé concerts in Antwerp. The machine works like a typical vending machine, but instead of doling out cash, you pay with a Facebook “like.” PSFK reported on Pepsi’s and TWBA Belgium’s social media marketing venture.
Pepsi’s creative vending machine works like this: visit likepepsi.com on your smartphone and connect to Facebook. Once you’re logged in, “like” Pepsi’s Facebook page and voilà—a free Pepsi! Those without a smartphone can log into Facebook directly on the vending machine’s touchscreen. A timer logs participants out of their Facebook accounts once the soda samples have been given.
Beneath the creativity lies a clever marketing strategy. The vending machine has enabled Pepsi to receive real-time data on consumer reception of the Pepsi product. With social media marketing measurability for the company and free Pepsi for passersby, who wouldn’t like “The Like Machine?”
MDG Advertising, with offices in Boca Raton and New York, NY, is a full-service advertising agency and one of Florida’s top creative ad agencies. MDG specializes in developing integrated marketing solutions, exceptional creative executions, and solid branding and media-buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, creative media planning and buying, radio and TV advertising, Web design and development, email marketing, social media marketing, and SEO. For the latest on social media marketing trends, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Read more at PSFK.com.
Written by Michael Del Gigante