Pinterest is keeping up with social media and digital marketing trends by broadening its appeal beyond the personal to the professional with the addition of a new set of business-focused resources. The photo-sharing social media site continues to experience explosive growth and popularity with consumers and now the platform is striving to increase business participation with the release of these new tools. Mashable.com recently reported on how Pinterest is taking care of business.
These new tools enable companies to establish business accounts rather than personal ones. Businesses that already have personal accounts can easily convert them into business versions. Rather than being accessible by first and last name, these accounts are entered via the business name and a code for website verification. Companies registering for business accounts are urged to add both Pin It and Follow buttons to their sites. They are also encouraged to add another new business feature, Widgets, to display their pins. Widgets is available to everyone with a Pinterest account.
To cater solely to the business community, Pinterest is debuting a business microsite featuring case studies from brands that have experienced enormous success on the social site. Pinterest is also releasing a set of best practices and guidelines for brands.
While other social media networks have added business tools for monetization purposes or to fulfill a business model, Pinterest declares that their motives are people rather than profit. They say that the new tools are designed to enhance the user experience for everyone on the site, from individuals to small businesses and large brands. To Pinterest, this is simply part of their evolution to keep improving the process of showing and sharing.
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Read more at Mashable.com.