The iconic Planters Nutmobile has gone green. According to The New York Times, the peanut-shaped traveling ambassador for the Planters brand now runs on biodiesel and has a wind turbine, LED interior lighting, solar panels, recycled parts, and wood floors from a 19th century barn. The updated Nutmobile is one of a new wave of mobile green advertising vehicles that demonstrates the growing corporate commitment to environmental responsibility.
“This form of advertising has really taken off,” said Joe Doyon, Turtle Transit’s general manager. “The advent of camera phones means that vehicles like the Nutmobile get photographed a lot.”
The 11,000-pound Nutmobile features a fiberglass peanut body that accommodates three people, with additional room for Mr. Peanut to salute out of the ceiling hatch. The vehicle’s diesel engine runs on up to 20 percent biodiesel fuel and returns 10 to 15 miles per gallon. The energy converted by the wind turbine and solar panel drives an alternator that recharges batteries for the sound system and interior lighting.
Now, the Nutmobile is taking its conservation commitment and green advertising to the streets with its 2011 “Naturally Remarkable” tour that runs through the end of summer.
Read The New York Times article about the iconic Planters Nutmobile going green.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]