http://www.youtube.com/watch?v=O-Lq3mHgNOI
Long perceived as exotic cars and weekend toys, Porsche is hoping to drive home the everyday appeal of its vehicles with a new advertising campaign called “Engineered for Magic. Everyday.” Automobile magazine reports that the campaign includes TV, print, online, mobile, direct mail and a cinema promotion.
“The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” said David Pryor, vice president of marketing of Porsche Cars North America. “It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.”
The campaign is built around the Web site, PorscheEveryday.com, which allows owners to share their daily driving experiences online. The site also features professional videos and images, as well as content from owners.
For the launch of the campaign last month, Porsche sent 200 Flip video cameras to select owners and asked them to create videos about their Porsche experiences. The company also asked for photos, videos and stories from all of its owners, dealers, the Porsche Club of America and its more than one million Facebook fans.
In addition, the company has partnered with the Reelz channel to select ten amateur filmmakers to submit films about Porsche’s everyday appeal. The winning film will be shown in cinemas around the country and on the Reelz channel, which may just give Porsche a magic touch with audiences.
MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Connect with MDG on Facebook, Twitter and YouTube
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]