The stunning viral video success of Red Bull’s first record-setting daredevil jump from the verge of space led the beverage brand to dive into another promotional stunt. This one was just as radical and risky since it was the very first jump from Mount Everest, the highest elevation in the world at 23,667 feet. After the first jump received 194 million video views to become the fourth most popular branded video of all time, Red Bull hopes to score another viral victory with this thrill-seeking stunt. Ad Age posted the details on this high-flying feat.
This time, B.A.S.E. jumper Valery Rozov took the leap of faith on May 5. Red Bull had spent more than two years and many millions of dollars getting ready for the free-fall. Their experts had developed a special new jumpsuit that could mold the human body into an airfoil to produce the lift needed for human flight.
To prepare for the jump, Rozov took his crew of assistants, four sherpas, photographers, and cameramen to the Himalayas where they spent almost three weeks.
The dramatic video was just posted this week and has already received more than 384,000 views. Take a peek at Red Bull’s viral video venture and adventure.
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Read more at Adage.com.
Written by Michael Del Gigante