Saving An ER Billboard Campaign Was Time-Critical!

MDG Advertising was selected to resuscitate an emergency room billboard campaign for HCA East Florida hospitals S.T.A.T. The billboards had an existing “condition” of digital clocks that display real-time emergency room wait times. We were challenged to develop a “time sensitive” message that would make sense with the existing clocks, and position and brand the hospitals as the best choice for ER care in the region.

The 13 HCA East Florida-affiliated facilities include Aventura Hospital and Medical Center, Columbia Hospital, JFK Medical Center, Kendall Regional Medical Center, Lawnwood Regional Medical Center, Mercy Hospital, Northwest Medical Center, Palm West Hospital, Plantation General Hospital, Raulerson Hospital, St. Lucie Medical Center, University Hospital and Medical Center and Westside Regional Medical Center.

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These billboards make the case that HCA East Florida emergency rooms are where top-quality treatment and compassionate care come first. So in times of emergency, HCA East Florida hospitals are where consumers should come first.

To discover innovative strategies to distinguish your brand from the competition, contact MDG today at 561-338-7797 or visit

MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give healthcare clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.

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