MDG Advertising was selected to resuscitate an emergency room billboard campaign for HCA East Florida hospitals S.T.A.T. The billboards had an existing “condition” of digital clocks that display real-time emergency room wait times. We were challenged to develop a “time sensitive” message that would make sense with the existing clocks, and position and brand the hospitals as the best choice for ER care in the region.
The 13 HCA East Florida-affiliated facilities include Aventura Hospital and Medical Center, Columbia Hospital, JFK Medical Center, Kendall Regional Medical Center, Lawnwood Regional Medical Center, Mercy Hospital, Northwest Medical Center, Palm West Hospital, Plantation General Hospital, Raulerson Hospital, St. Lucie Medical Center, University Hospital and Medical Center and Westside Regional Medical Center.
These billboards make the case that HCA East Florida emergency rooms are where top-quality treatment and compassionate care come first. So in times of emergency, HCA East Florida hospitals are where consumers should come first.
To discover innovative strategies to distinguish your brand from the competition, contact MDG today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give healthcare clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship