Content curation has become common with the majority of marketers as more and more professionals realize the power of sharing content to engage, acquire, and retain prospects and customers as they strive to generate lucrative consumer action. The Curata 2012 Content Curation Adoption Survey revealed that 95 percent of marketers had curated content within the last year, and even those that denied curating content had actually shared some kind of online content with a potential customer in 2012. MediaPost.com highlighted the results of this survey to show how content curation has become an important and impactful online marketing strategy.
With almost one-third of respondents sharing content online daily and 31 percent sharing on a weekly basis, there’s no denying its growing popularity. The study revealed that a full 85 percent of marketers cited their main goal of such frequent content sharing was developing thought leadership, with 80 percent claiming their desire to increase brand visibility and online buzz.
Unfortunately, more than half of marketers admitted that uncovering worthwhile online content was their greatest curation challenge. Still, social media was the preferred place for 80 percent of marketers to find sharable third-party content, followed by email newsletters for 63 percent, and both news clippings and the manual scanning of online outlets for about 50 percent of the respondents.
The popularity and potential of sharing content online has finally driven companies to bring in additional staff specifically for developing original content. In fact, half of respondents had a resource devoted to curating shared content daily. This is the fortunate result of its proven performance, with the recent Curation Habits Report indicating that marketers who curated content on a daily basis experienced 18 percent higher click-through activity than those who shared on a weekly basis.
Clearly, curating and sharing content is a valuable and viable way to keep marketers reaching and retaining customers.
To learn more about incorporating content curation into your online marketing strategy, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, online marketing, print advertising, media planning and buying, TV and radio, Web design and development, email marketing, mobile marketing, content curation, social media marketing and SEO.
Read more at MediaPost.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]