Rankings reign when it comes to search, and a new research study shows that social signals are still the highest correlating factor for organic Google SERP rank. As a result, marketers can achieve higher rankings on Google and similar search engines by using a combination of content marketing, social media, SEO, and optimized Web content. Facebook.com featured details from the study to show why social signals rank so high.
The search strength of social signals was revealed in the study, Ranking Factors – Rank Correlation 2013, conducted by Searchmetrics. The study analyzed 44 ranking factors for their Google SERP ranking and discovered that social signals accounted for seven of the eight factors most highly correlated with Google search results.
These results supported the recent trend of well-positioned URLs having a greater number of likes, tweets, shares, and plus ones. In addition, specific URLs have continued to appear among top search results with an extremely high number of social signals.
The study attributed the good rankings of social signals to the increase in both the activity on social networks and the frequency of social content sharing. Overall, the study proved that social and search remained a powerful pair.
Achieve higher rankings on Google and other search engines with a combination of content marketing, social media, SEO, and optimized Web content. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies. With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, mobile marketing, email marketing, media planning and buying, TV and radio, outdoor, newspaper, video marketing, Web design and development, content marketing, social media marketing, and search engine optimization (SEO). To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797. To learn more about how search giant Google is stepping up its social media game, see “Google Takes on Facebook and Twitter with Google+ Sign-In.”