Industrious elves at brands around the world have been hard at work building merry content, and these digital delights are now filling consumers’ news feeds.
Below are seven of our favorite posts so far from marketers. They range widely in format and approach, but all do a good job of feeling fresh while also capturing the spirit of the season.
1. EDEKA: Weihnachtsclip
The German supermarket chain struck viral gold with this moving short featuring a lonely old man and his family. The video already has tens of millions of views on YouTube, with hundreds of thousands being added each day.
What’s the big deal? Just watch (and keep some tissues handy):
2. Oreo: Have a Wonderfilled Holiday
For many people, the holidays are a time of stress as well as joy. All the travel, cooking, planning, shopping, and family time means a million little (and big) things can go wrong.
This animated video from Oreo shows that there’s often beauty in these seemingly bad moments. It’s a simple, but much-needed, little reminder.
— Oreo Cookie (@Oreo) November 27, 2015
3. Alex and Ani: DIY Menorah
Alex and Ani give Hanukkah a modern makeover with this eye-catching post. The standard menorah is replaced by a DIY candle setup that perfectly balances originality and respecting tradition.
4. American Eagle: First Holiday with Bae This Instagram post from American Eagle shows that sometimes all you need for social success is a beautiful couple in a beautiful setting doing their best to look beautiful. Of course, a little fake snow, and a good caption, also help.
First holiday with bae? Find great gifts for EVERYONE on your list at AE.com. #AEOSTYLE #AEOGIFTS A photo posted by American Eagle (@americaneagle) on
5. Get Out There Magazine: Festivus Giveaway
Fear not Festivus revelers, marketers have not forgotten about you. This campaign from Get Out There mag celebrates Seinfeld’s not-real-but-now-sort-of-real holiday with a 12-day gear giveaway that’s both fun and simple to enter.
— Get Out There Mag (@GetOutThere) December 3, 2015
6. Sainsbury’s: 2015 Christmas Advertisement
What do you get when you create an epic short video featuring a bumbling cat that’s left alone in the house during the holidays? Pure Internet gold:
7. Berkeley Dog Beds: Chilled Out Dog
Finally, a reminder that you don’t need a ton of time and a huge budget to create successful holiday content. Berkeley Dog Beds simply added a #Christmas hashtag to this photo and turned it into a perfect (and very Zen) seasonal post that resonated with consumers on social media.
— BerkeleyDogBeds (@BerkeleyDogBeds) December 2, 2015
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