The Breakers Palm Beach Debuts a New Social Drinking & Eating Experience

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The Breakers Palm Beach has opened a unique social drinking and eating experience called HMF. Evoking the good taste and great style of CZ Guest and Lilly Pulitzer, HMF is an ode to the glamour and glory of classic Palm Beach cocktail culture, where guests can experience the heyday of the high life through distinctive dining, drinking, and décor. Designed to whisk guests away to a bygone era, HMF offers a contemporary interpretation of the classic Palm Beach cocktail party through handcrafted cocktails, an award-winning wine list, modern plates designed for sharing featuring a variety of global cuisines, and a dedicated sushi bar. MDG Advertising was tasked with developing the logo design, traditional advertising campaigns, and marketing materials for this intriguing cultural and culinary venue.

The primary goal of our marketing efforts is to create awareness for HMF and pique the interest of discerning local residents and hotel guests. To achieve this objective, our team positioned HMF as the must-know, must-go destination in Palm Beach with a lively social scene, spectacular cocktails, fine wines, distinctive food, and a sophisticated lounge-like ambiance.

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Rather than direct call to action messaging, we wanted to visually convey the glamour and style of the experience to create an unspoken yet undeniable desire to explore this exciting social soirée. We strived to spark this desire through the use of intriguing imagery, as well as through the style components of the logo design and associated marketing collateral”, said Michael Del Gigante, president and creative director at MDG.

MDG Advertising handles advertising, collateral design, and integrated marketing for The Breakers Palm Beach, its collection of restaurants, boutiques and shops, spa, Ocean Club, Breakers West, Top of the Point Restaurant and the Phillips Point Club.

MDG Advertising, a full-service advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.

Want to see more?

Check out the The Breakers Palm Beach case study for a more in-depth look of our work on the The Breakers Palm Beach brand.

The Breakers Palm Beach