While search engine optimization and increasing Web traffic are always top marketing goals, many companies overlook the need to go beyond keyword lists and strategies and develop a long-term content strategy. MediaPost.com reveals the reasons why strong content is essential to achieving both of these marketing objectives and many more.
It’s the quality of the content that attracts and engages audiences. With content coming from more sources and devices than ever before, the bar has been raised and the content must meet or exceed viewer expectations in order to bring traffic to your website.
Strong content is the result of a strong team, which is why marketing departments must begin to function like media empires to ensure steady and solid Web content development. Following the media model, marketers need to develop engagement strategies that are constantly updated and consistently delivering on brand promises.
Content can take the form of blogs, emails, tweets, Facebook pages, microsites, podcasts, or YouTube videos. Regardless of the format, the content should be driven by unifying strategies and messages defined by company values. As a result, more and more marketers are creating strong content by uniting their marketing strategies and using movement marketing to align brand values with consumer values. It’s this smart content strategy that maximizes your search marketing by engaging audiences and positioning your website as the source for compelling content.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing, mobile marketing, content development and SEO. View MDG Advertising’s creative marketing portfolio.
Connect with MDG on Facebook, Twitter and YouTube
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]