Pinterest appears to be picking up even more momentum in the social media spectrum. Recent research from Compete’s Online Shopper Intelligence Survey revealed that approximately one-quarter of social media users have been spending more time on the image-centric platform than on other social media networks. The report also found that a full 25% of respondents have made a purchase after discovering a product on Pinterest. This supports online statistics that show how Pinterest’s unique visitors have almost tripled over the last year to reach nearly 20 million. MediaPost.com detailed the research on the social media site’s rapid rise and offered suggestions for incorporating Pinterest into brands’ social media marketing strategies.
According to the report, Pinterest has also introduced and converted consumers into regular social media users. In fact, 15 percent of respondents said that Pinterest was the only social media site they visited, with that figure rising to 23 percent among those with incomes under $30,000.
In regard to the most popular categories of interest on Pinterest, more than half of the respondents were intrigued by food photos, followed by 40 percent interested in home ideas, 34 percent drawn to arts & crafts, and 30 percent into fashion. Approximately one-quarter of respondents were interested in general products, vacations, humor, and travel. Marketers should pay attention to these categories of interest since they show where the strongest social media marketing opportunities can be found.
Given the impressive impact of the social site on consumer engagement, brand awareness, and purchasing behavior, it’s clear that more and more consumers have their eyes on Pinterest and that marketers must include it in their social media marketing efforts.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO.
Read more at MediaPost.com.
Written by Michael Del Gigante