Outdoor boards for the Sunday Times “Rich List” made their subjects physically proportional to their wealth. CHI & Partners, London
The Cannes Lions festival is a prestigious celebration of the best advertising the world has to offer. Hundreds of ads are selected in various categories, and now Adweek.com has highlighted the Grand Prix and gold winners from the Outdoor Lions competition, which recognized the best in outdoor advertising.
This array of promotional posters and outdoor boards is truly inspired, ranging from Camp Nectar Juice’s amazing ability to grow fruit shaped like its fruit boxes, to the Sunday Times “Rich List” billboards that made their subjects physically proportional to their wealth. Coca-Cola was distinguished with the Grand Prix award for its poster that cleverly conceals and reveals the brand’s global message, while Mercedes-Benz also earned Grand Prix acclaim for a visually vexing work that made a car invisible to promote its zero-emissions efforts.
Check out this gallery of outstanding outdoor advertising.
Ogilvy, Shanghai, China
AGE Isobar, São Paulo, Brazil
Jung von Matt, Hamburg, Germany
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, outdoor advertising, direct mail marketing, media planning and buying, TV and radio, website design and development, email marketing, social media marketing and search engine optimization (SEO).
Read more at Adweek.com.
Written by Michael Del Gigante