With 2012 approaching fast and the world of marketing moving even faster, MarketingProfs.com recently outlined the top trends that marketers should be watching and working on in the coming year.
1. Collect Customer Interaction Data – With information on consumer buying behavior being recorded at a rapid pace, marketers must tap into this coveted data to leverage new opportunities to engage prospective buyers and maximize revenue throughout the purchasing cycle.
2. Discover Marketing Automation 3.0 – Today, marketing automation systems are allowing marketers to better capture and extend their customer interaction data by providing a complete closed-loop sales-and-marketing system between a marketing automation platform and CRM systems.
3. Use Data for Customer Intelligence – Once marketers have attained customer interaction data, they must take advantage of it and use it for further targeting initiatives, as well as to develop additional upsell and cross-marketing opportunities.
4. Consider the Customer Life Cycle – By applying customer intelligence to create new marketing opportunities, marketers can gain the insight necessary to maximize the customer life cycle by offering the right products at the right moments.
5. Focus on Right-Time Multi-Channel Marketing– With this relatively recent form of marketing, it’s possible to include customer conversations about a brand within their personal profiles, to be used to develop targeted marketing efforts at various points in the customer life cycle.
In 2012, the marketing industry will revolve around customer data. The brands that can utilize it best will have the greatest advantage with both the competition and consumers.
To discover innovative marketing strategies that will impact your success, contact MDG Advertising.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, inbound marketing programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at MarketingProfs.com.
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]