Travel brands are flying high after discovering that their industry had the highest U.S. Facebook ad click through rates (CTRs) for Q4 2014. Kinetic Social just posted the final figures showing that travel CTRs soared to 2.63% for an incredible increase of 557.5% year-over-year. Following closely was the consumer packaged goods industry, whose Facebook ads packed in an 803.6% year-over-year increase. Beyond the breathtaking success of these segments, U.S. Facebook ads overall experienced stunning growth throughout 2014, tripling from a 0.41% CTR at the beginning of the year to 1.26% CTR in Q4. eMarketer.com featured more of these findings to show how people are clicking with Facebook ads.
The Rate of Industry Ad Success
Facebook may have begun as a forum for friends, but has quickly become a powerful social media marketing platform for brands to connect and convert consumers. Clearly, U.S. Facebook ads are powerful tools for reaching new people.
For brands on the fence about Facebook, consider these impressive ad CTRs:
- Travel: 2.63%
- Consumer Packaged Goods: 2.53%
- Retail: 1.27%
- Financial Services/Insurance: 1.14%
- Education: 0.62%
- Other Industries: 1.03%
Facebook Ads are Liked by Many
The great social media marketing value of Facebook is a sentiment shared by several reports.
For one, Adobe Digital Index posted that global social engagement with brands on Facebook soared sky high in 2014. Their report showed that total social engagement reached 4.2% for retail brands, 3.5% for travel brands, 2.9% for tech firms, and 2.4% for both media and finance companies.
Shareablee also shared results revealing a 13.5% increase in unique visitor engagement with U.S. Facebook brand pages from March 2014 to September 2014.
As a final souvenir for travel brands, a 2014 ShareThis poll revealed that Facebook was the preferred social media network for travelers seeking to share and engage with industry content. The poll also found that Facebook was the place for nearly 70% of travel content shares and 53% of clickbacks by travel planners.
So for social media marketing success, travel brands and many others should quickly book ads on Facebook.
Discover where your hospitality marketing can go. Contact MDG Advertising.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hospitality marketing companies and branding firms. MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, website design and development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To stay on top of the latest trends in hospitality marketing and advertising, contact MDG Advertising.
Written by Michael Del Gigante