Mobile is starting to dominate hotel bookings, Disney World remains the top destination for U.S. tourists renting cars, and people really want to know the best time to book a flight, according to recent travel-related search data from Google.
The report was based on an analysis of queries conducted on the U.S. version of the Google search engine between July 2013 and June 2015.
The analysis found mobile queries are up significantly across the board in the travel space this year, including searches related to hotels (+49% YOY increase in mobile queries), tours/attractions (+47%), flights (+33%), car rentals (+44%), and cruises (+49%).
Mobile represents the largest share of searches for hotels, followed by tours/attractions and air.
The top travel-related question searched in the U.S. is, “When is the best time to book a flight?”, followed by, “Where is [destination name]?”
Below, key insights from the report related specifically to air, car rental, and hotel searches.
Los Angeles to Las Vegas is the most-searched air itinerary in the United States, followed by New York to Chicago.
Delta is the most-searched airline on Google, followed by Southwest.
Kissimmee to Orlando is the most-searched car rental itinerary, followed by Los Angeles to Las Vegas.
Enterprise is the most-searched car rental company, followed by Hertz.
Hotel searches tend to peak in July and hit their lowest point around October, the analysis found.
Marriott is the most-searched hotel brand, followed by Hampton Inn & Suites.
Check out the full report here to see more data related to search volume, and to see how queries vary by location.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hospitality marketing companies and branding firms. MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, website design and development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To stay on top of the latest trends in hospitality marketing and advertising, contact MDG Advertising today at 561-338-7797.
Written by Michael Del Gigante