
The ball flies just beyond the grasp of San Francisco 49ers tight end Delanie Walker (46) during the third quarter against the Arizona Cardinals on Dec. 30.
Marcio Jose Sanchez / Associated Press
As further evidence of the power of social media, Twitter talk recently correctly predicted that the Baltimore Ravens would win the AFC playoff game and the San Francisco 49ers would dominate the NFC division to become the two teams to compete in Super Bowl XLVII. Twitter’s Super Bowl prediction that San Francisco will win the big game remains to be seen, but the social media network’s football forecasts have been amazing accurate so far. Wired.com explained why Twitter’s so-called “crystal ball” has been so successful for football.
Twitter is certainly not telepathic, but the social media network does possess data from conversations that may have predictive power. These playoff predictions were based on data taken from Twitter conversations about the final four playoff teams, which also included the Atlanta Falcons and the New England Patriots. The comments and conjecture from these passionate football fans were carefully calculated to project the final two teams.
The conversations were analyzed through eight primary emotional benchmarks. These included excitement, elation, friendliness, sadness, anger, and shame, among others. Using keyword searches rather than scientific analysis, Twitter talk about each of the four teams was tracked and measured for these positive and negative emotional responses and carefully graphed to reveal overall trends.
Interestingly, the emotions of grief and anger were the most powerful indicators of the teams that would meet in the Super Bowl. Twitter reactions to the shocking games and heartbreaking moments leading up to the playoffs weighed heavily in the final forecast.
With the Super Bowl just weeks away, Twitter is expected to be filled with football talk and analysts are watching and waiting to see if Twitter can score another predictive win.
To incorporate Twitter into your digital marketing strategy, contact MDG Advertising.
MDG Advertising, with offices in Boca Raton and New York, NY, is a full-service advertising agency and one of Florida’s top digital marketing companies. MDG specializes in developing integrated marketing solutions, exceptional creative executions, and solid branding and media-buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, radio and TV advertising, Web design and development, email marketing, social media marketing, and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at Wired.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]