This week, Twitter revealed the Lead Generation Card, a newly formatted tweet feature that enables users to express their interest in a particular brand promotion or discount. The Next Web (TNW) reported the news and discussed how Lead Generation Cards will greatly impact the social media site.
Lead Generation Cards extend from a Tweet and include information about the brand offer and a button that allows users to immediately send their name, Twitter handle, and email address to the brand/business. The Lead Generation Card automatically pulls the user’s information from their Twitter account, ensuring accuracy and a speedy delivery.
Although the feature is new to the Twitterverse, Twitter has already been testing the function with brands like New Relic, Full Sail, and Priceline. The feature is advantageous for brands and business because it reduces the time between discovering an offer and paying for the product/service, and it exposes brands to a multitude of new customers. Rather than just following a Twitter handle or liking a brand on Facebook, the new function provides brands with direct, straightforward exposure to new customers and new business.
The feature has great potential for success, particularly with product pre-orders. TNW cited Microsoft’s latest game console, Xbox One as an example. Xbox One was launched earlier this week, and Lead Generation Cards would have been incredibly useful. By using the Lead Generation Card, Microsoft would have been able to tweet a picture of the product and ask followers to provide contact information for pre-order purposes.
Right now, the new feature is available only to Twitter’s managed clients, but it’s expected that it will be released soon internationally and to small- and mid-sized businesses. Lead Generation Cards will undoubtedly change the way brands interact and engage via Twitter.
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Read more at NextWeb.