“We’re growing at a rapid pace, and our commitment to simplicity, transparency, and reaching every person on the planet continues,” according to Twitter. “Our services are primarily designed to help you share information with the world. Most of the information you provide us is information you are asking us to make public.”
The company explained that the personal information it collects is provided directly by members, such as registration information and facts from member profiles. Twitter also collects “log” information about members each time they use the service or its features. This includes a member’s IP address, location, operating system, referring Web page, pages visited, search terms, and cookie information. These digital details are cleared after 18 months of collection.
Twitter is also careful about the way it shares member information. The social media network only shares data with members’ permission or when the information is not of a personal nature. In addition, it will willingly share data to protect a member’s safety or to comply with legal regulations.
As a further act of its emphasis on online privacy, Twitter is strongly supporting the Do Not Track feature being offered on a growing number of Web browsers. When this function is activated, the network will immediately stop tailoring a member’s account based on their online activities. Members can also shut off this tailoring feature by adjusting their account settings.
With the debut of a weekly digest, Twitter is striving to help members manage their often overwhelming Twitter feeds by highlighting the tweets deemed most relevant or worthwhile. The digest will be completely interactive and allow members to click directly to the source of a tweet, view the details of a tweet, make it a favorite and even retweet it.
Apparently, Twitter is working hard to strengthen its sense of trust among members, as well as increase their levels of interaction and engagement. With the growing competition in the social media world, Twitter is striving stay on top by making the member experience a top priority.
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Written by Michael Del Gigante