Six in 10 Twitter users surveyed worldwide said they wanted businesses to respond to them on the microblogging service, with eight in 10 saying they thought the answers businesses posted on Twitter were as trustworthy as those from regular people, according to a May 2011 research survey from InboxQ, a service that feeds questions from Twitter to businesses. LinkedIn.com revealed further findings from this social media survey.
The survey showed that 64 percent of respondents would be more inclined to make a purchase from a brand that answered them, and nearly 60 percent said they would be more likely to follow a brand. Yet only 41 percent of Twitter users with over 100 followers and 21 percent of users with fewer than 100 followers said they had actually received a reply from a brand on Twitter.
This data supports numerous other studies which show that consumers understand the value of connecting with brands in exchange for helpful information. It also indicates that consumers want to be recognized by brands and receive the attention that their support deserves.
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Written by Michael Del Gigante