In the spirit of advertising as social experiment, Clemenger BBDO, an Australian advertising agency has developed a campaign to see the lengths that people will go to get free food. The campaign consists of a vending machine that pushes people to their physical and mental limits just to get a free bag of Fantastic Delites snack crisps. The prank drives home the campaign’s concept of “How far will you go for Fantastic Delites,” and results in a memorable and effective branding strategy. Adweek.com posted some actual footage from the crazy campaign.
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Read more at Adweek.com.