Twitter’s recent update to its interface, which now lets users view images and Vines directly in their timelines rather than having to click on links, has already made the social media network more visually engaging and is quickly transforming how marketers use the platform.
The changes allow for Vines and images uploaded using Twitter’s service to be displayed inline in timelines when seen on the company’s website and via its mobile apps. Twitter, of course, created a Vine to showcase how it works:
As Digiday points out, the changes essentially open up the platform to display advertising, and brands are already rushing to turn unpaid and promoted tweets into visual promotions. Some examples include:
— CBS Films (@CBSFilms) November 1, 2013
— Samsung TV USA (@SamsungTVUSA) November 15, 2013
— FedEx (@FedEx) November 8, 2013
As marketers experiment with these exciting new features, they should make sure to tailor their visuals to the Twitter platform. AdAge has already rounded up some tweets from companies that failed to properly crop images to fit Twitter’s inline display dimensions, and more are sure to come. Still, if used correctly and judiciously, the new visual elements should turn tweets into an even more powerful social media marketing tool.
MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, content marketing, mobile marketing, social media marketing, and SEO. To stay on top of the latest trends in marketing and advertising, contact MDG Advertising today at 561-338-7797. Take a look at “What Twitter’s New Direct Messaging App Means for Brands” to discover more about Twitter’s ongoing enhancements, which are good news for the consumers and companies who use the social media platform.
Written by Michael Del Gigante