Wonder if mobile really matters to travelers? The answer is a resounding yes. According to data from Think with Google Travel Trends, travelers frequently reach for mobile devices for a variety of travel activities. The Google data found that travelers arrange their activities into micro-moments, from want-to-know moments to want-to-go moments. To manage each of these micro-moments, travelers tend to reach for the most convenient device, which is usually a mobile one. To see how mobile has become a must for both travelers and hotel marketing experts, Timpeter.com explored this mobile connection.
Mobile is the Answer for Travelers
This travel data shows that a growing number of people are using mobile devices to plan all aspects of travel. And this travel planning is comprised of arranging brief micro-moments at multiple times on mobile devices.
Discover the Stunning Statistics
According to Think with Google Travel Trends:
- There has been a 50% increase in mobile queries within the travel category on Google.com.
- 49% surge in mobile hotel queries.
- 48% rise in mobile’s share of travel visits in the last year.
- 88% increase in conversions on mobile travel sites over the past year.
Knowing that most travelers have their mobile devices at hand, travel marketers may be able to reach them more effectively with mobile marketing strategies.
Explore what’s trending in travel marketing. Contact MDG Advertising.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hospitality marketing companies and branding firms. MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, website design and development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To stay on top of the latest trends in travel marketing and advertising, contact MDG Advertising.
Written by Michael Del Gigante